Here is the new logo for a boutique in San Marco. There’s the black and white version, but instead of a flat 2 color version, I thought different prints could be used interchangeably to fill in the logo, add interest and keep it up-to-date with fashion trends. The client didn’t like the floral pattern, so I’m searching for something new, but I love it, so it’s going up here.
These business cards and hang tags, unfortunately, were not chosen to go into production (pardon the istock watermarks), but I love them so much I had to put them up. The idea is that every employee at the boutique would get their own style card, but together the cards feel like they came from the same vintage swatch book. Oh how I wish we could have convinced the client into this look. Oh well, back to the drawing board and hopefully, soon, there’ll be an even better collateral suite up here!
